FirstLight Home Care of Silicon Valley Case Study
The warm data gathered during the chat helps us determine early on if the prospect is a viable one, versus spending time with leads that will never convert, allowing us to focus on the higher quality leads.
Owner, FirstLight Home Care of Silicon and Tri Valley
About
FirstLight Home Care of Silicon and Tri Valley, founded by Molly and Jason, is revolutionizing senior care with a profound commitment to dignity and safety for our seniors and disabled individuals within the comforts of their own homes. With diverse backgrounds in advertising, business development, and hospitality management, Molly and Jason bring over fifty years of combined experience to the table. Their personal journeys, fueled by a deep-seated desire to provide exceptional care for their own loved ones, inspire FirstLight’s culture of compassion and excellence. Together, with their team of caregivers, they stand united in their mission to provide compassionate support, ensuring every individual can age with comfort, dignity, and independence. At the heart of their vision lies the belief that everyone deserves their best day, every day.
Challenges
Like many senior care agencies, FirstLight Home Care of Silicon and Tri Valley faces multifaceted challenges. Despite significant investment in building traffic to their websites, they struggle with converting this traffic into a steady client pipeline, alongside recruiting and retaining qualified caregivers.
Solution
After integrating AidQuest’s live chat solution, FirstLight Home Care has enhanced the efficiency of caregiver recruitment and client acquisition directly through their website. The real-time human engagement feature has not only improved the online user experience but also facilitated effective communication, resulting in increased satisfaction levels and better SEO rankings. AidQuest functions as a comprehensive tool that effectively converts their website traffic to clients and caregivers.
Results
Within the past 12 months since installing AidQuest, Molly and her team have received 114 client leads and 121 caregiver leads from AidQuest live chat conversations on their websites. The client lead conversions have resulted in an impressive annualized revenue of $344,000, and the caregivers that were hired from AidQuest leads have provided 3,800 hours of care. The ROI on AidQuest client lead expenditure in the same period was 9,849%.