HomeWell Care Services - Madison, MS Case Study
What sets AidQuest apart is the quality and consistency. Their human – powered live chat is tailored to our office’s screening criteria, which means we get the right client and caregiver leads without adding work to our team.
Owners, HomeWell Care Services - Madison, MS
About
HomeWell Care Services - Madison, MS is a trusted provider of personalized in-home care, offering companion care, personal care, and specialty care designed around each client’s needs. The agency is owned by Chandler and Dani Ramsey and launched locally in 2023; Dani is a registered nurse with over eight years of home health experience, bringing deep care expertise to the organization’s day-to-day standards and client support. For families who require a higher level of support, HomeWell’s Specialty Care includes services such as Alzheimer’s and Dementia Support, Palliative Care Support, and Peri-care/Incontinence care.
Challenges
As HomeWell Care Services continued building momentum in its local market, the team needed a reliable way to convert more website visitors into qualified client and caregiver opportunities. They wanted a consistent, on-brand experience that could engage prospects immediately, capture the right information, and deliver pre-qualified leads the office could act on—without adding operational burden to the owners or care team.
Solution
HomeWell Care Services in Madison, MS selected AidQuest’s human-powered live chat to deliver a higher-quality, more consistent experience than typical chat options—while generating leads the team could immediately act on. With AidQuest, conversations are fully customized for each local office, aligning the screening flow to that office’s specific requirements for both client intake and caregiver recruiting. Every inquiry is pre-screened using HomeWell Madison’s criteria (including service-area ZIP verification, payer/payment types, rates, insurance, minimum hours, and—on the caregiver side—certifications and job requirements), so the office receives granular, ready-to-work leads rather than raw contact forms. AidQuest also ensures every touchpoint stays brand-aligned—from greetings and conversation tone to the chat widget’s look and feel—creating a seamless experience that reinforces the HomeWell brand.
Results
Over six months, HomeWell Care Services in Madison, MS received 90 total leads through AidQuest, including 23 pre-qualified client leads and 67 pre-screened caregiver leads. By delivering office-specific pre-screening and consistent follow-through, AidQuest helped the team capture higher-intent conversations and turn website traffic into actionable opportunities for both client growth and caregiver hiring.