Visiting Angels Hanover, York, and Lancaster Case Study
Recognizing the cost-effective potential to convert existing monitored traffic into recruitment and client connections, we find AidQuest indispensable.
Director of Human Resources Visiting Angels
About
In October 2002, Susan Heinle, RN, founded Visiting Angels in York, expanding to Lancaster in 2013. Fueled by a desire to address limited services for seniors in the area, Susan established a business focused on helping families care for their loved ones at home. Over the past 21 years, Visiting Angels has evolved into a community resource, offering seminars to educate families and seniors about available services in York, Lancaster, and Hanover, PA. Guided by a commitment to quality care and customer service, Visiting Angels remains a trusted provider, fulfilling our mission with dedication and business excellence.
Challenges
Facing recruitment challenges and continual caregiver shortages in our agencies prompted us to look outside of the box for solutions.
Solution
Opting for AidQuest transformed our web traffic insights into valuable engagement opportunities, prompted by positive feedback from fellow franchise owners. Recognizing the cost-effective potential to convert existing monitored traffic into recruitment and client connections, we find AidQuest indispensable. Initially targeting caregiver recruitment, we unexpectedly tapped into a segment of busy family members seeking virtual communication. Dealing with AidQuest, spearheaded by Kamran, has been effortless—results are delivered to our email without additional effort. This service seamlessly connects us with potential caregivers and clients, showcasing its effectiveness in lead management and optimizing our online presence.
Results
Within the first 60 days of using AidQuest, we received 43 client leads and 59 caregiver leads—all exclusive leads and all from our own website. We converted 18% of the client leads to actual clients and 10% of the caregiver leads to actual employees!