Visiting Angels of Carlisle Case Study
AidQuest has helped us grow and hire quality caregivers. The human live chat made a real impact — adding $170K in profit and thousands of care hours.
Director/Owner, Visiting Angels Carlisle
About
For over 20 years, Visiting Angels Carlisle has been a trusted provider of home care services, supporting seniors throughout the Tri-county area of Franklin, Adams, and Cumberland counties in Pennsylvania with the mission to empower local seniors to age in place with safety, comfort, and dignity. Led by Richard Ruda, who was inspired to enter senior care after witnessing his parents’ challenges with dementia and arthritis, Visiting Angels Carlisle brings professionalism, compassion, and experience to each client interaction. Richard’s experience highlighted the importance of in-home support in preserving independence and quality of life. Under his leadership, the dedicated team ensures clients receive optimal care through individualized plans, careful caregiver matching, and regular check-ins.
Challenges
Like many home care agencies, Visiting Angels Carlisle faces persistent challenges in hiring and retaining quality caregivers while competing in a crowded market for families seeking reliable care. Balancing recruitment with meeting each family's unique needs is an ongoing task. Traditional job sites like Indeed require high spending and often produce inconsistent results, as multiple agencies vie for the same candidates, many of whom don't meet the agency’s hiring standards. This led to wasted time, high costs, and an urgent need for a more efficient, targeted approach to sourcing qualified caregivers.
Solution
To address these issues, Visiting Angels Carlisle adopted AidQuest’s Human Live Chat solution. The chat team engages visitors directly on the website in real time, conducting tailored conversations to pre-screen candidates based on essential hiring criteria—such as availability in specific service areas, required certifications, caregiving experience, and ability to provide transportation. This personalized, high-touch approach not only improved candidate quality but also boosted client engagement. According to Director Richard Ruda, the chat feature has significantly contributed to growth and caregiver recruitment—leading to $170K in added profit and thousands of hours of care delivered. With AidQuest, the agency now fills roles faster, reduces costs, and receives exclusive, high-quality leads from its own website—making it a transformative recruitment solution.
Results
Within the first 24 months of using AidQuest, Visiting Angels Carlisle received 130 client leads and 148 caregiver leads exclusively from their own website traffic. The client leads contributed to an estimated $170,000 increase in net profit, while the caregivers hired through AidQuest’s system delivered thousands of hours of care to clients.
They also saw a $30,000 reduction in annual recruiting costs by eliminating expensive job board ads and shifting focus to high-quality applicants captured through AidQuest’s live chat.
The leads were not only exclusive (avoiding the competition of public job boards) but also better matched to the agency’s specific hiring needs. This led to faster interview-to-hire turnaround, stronger staffing pipelines, and an overall more efficient, cost-effective recruiting strategy.